Challenge
The client was a software reviews platform competing with G2, Capterra, and TrustRadius. Starting point was 200 clicks a day, 90,000 impressions, no SEO team, no processes, no systems. There was a massive untapped demand in software comparison queries, but no infrastructure to capture it. The challenge was to build the entire SEO operation while driving aggressive growth and tying it to revenue.
Solution
- Build an SEO program from zero, helped hire, train, and structure the team with clear roles and operating cadence.
- Create SOPs covering content briefs, QA, publishing, internal linking, refresh cycles, and reporting, turning SEO into a repeatable system.
- Align strategy to revenue by prioritizing bottom-of-funnel content and build intent-mapping framework across the full buyer journey.
- Design conversion paths to bridge organic traffic to closed-won revenue.
- Build a reporting infrastructure connecting organic metrics to business outcomes.
Impact
Grew clicks sevenfold, from 200 to 1,500 per day, and impressions tenfold, from 90,000 to 900,000. Closed-won conversions increased from 25 to 125, generating a total of 239,000 clicks and 102 million impressions.