Home Maintenance Company
31%
Increase in organic clicks
45%
Increase in qualified leads
80%
Increase in revenue from organic search
Challenge
The client's primary challenge was to scale organic search as a customer acquisition channel by improving leads and conversions from organic with SEO and CRO best practices.
Objectives
Scale organic search as a revenue generating channel
Improve conversions from organic search traffic
Create SEO strategy to double the qualified organic search traffic
Build a strong foundation with Technical SEO implementations post replatforming
Strategy
Sly Marketing helped create a content strategy by mapping keywords to customer journey and helped executing a content creation plan to generate qualified organic search traffic that not only increased clicks from organic but also leads and revenue. To improve the conversions from the qualified traffic, we mapped CTAs at strategic pages and created content upgrades that helped capture the prospects during different stages in the buyers' journey and nurture them down to conversions.
