Home Maintenance Company SEO Case Study
44.29%
Increase in organic clicks
150%
Increase in qualified leads
150%
Increase in revenue from organic search
Challenge
The primary challenge was to scale organic search as a customer acquisition channel and improve qualified traffic, leads and conversions from organic search.
Objectives
Scale organic search as a revenue generating channel
Improve conversions from organic search traffic
Create SEO Strategy to double the qualified organic search traffic
Build a strong foundation with Technical SEO implementations
Strategy
Sly Marketing created a content strategy by mapping keywords to customer journey and helped executing a content creation plan to generate qualified organic search traffic that not only increased clicks from organic but also leads and revenue. To improve the conversions from the qualified traffic, CTAs were mapped to strategic pages and content upgrades were created specifically designed to capture the prospects during different stages in the buyers' journey and nurture them down to conversions.
