Consumer Intelligence Platform
76.09%
Increase In Organic Users
48%
Increase In Impressions
11.57%
Increase In Average Engagement Time
Challenge
The client's main objective was to increase overall website traffic, average search engine rankings and increase average engagement time.
Objectives
Audit the main and sister website to find weaknesses and pain points in content.
Fix technical issues that may be holding back the website.
Built a content pipeline for new content and optimization opportunities
Educate the client on SEO strategy awareness.
Strategy
Did an analytics audit of the main and sister website to accurately capture conversions from organic. Built a buyer’s journey intent map to map BOFU, MOFU and TOFU opportunities for the client across awareness, interest and consideration stages. Implemented changes, following a Technical SEO Audit, to build a strong foundation of the website. Ran workshops with the client on SEO strategy awareness and implementation support. As a result, the overall website average ranking reached 30 and overall website traffic improved by 144%.
