AI-Based Video Capture and Editing Software
418.18%
Increase in organic search traffic
1192.77%
Increase in organic search impressions
550%
Increase in organic sourced leads
Challenge
The client's primary challenge was to improve the organic visibility of the website against competitor video capture and editing software players in the market. The client wanted to significantly amplify organic traffic on the target solution pages and improve demos sourced from organic traffic.
Objectives
Increase organic traffic to solution pages.
Increase demos sourced from organic traffic
Increase share of voice against competitors
Improve conversions from organic traffic
Strategy
Developed a user journey intent map, strategically outlining opportunities at different stages of user engagement, ensuring content resonated with varied user intents. Deployed CTAs and content upgrades in pages targeting different stages of the user journey. Built backlinks to solution pages and resource pages. Created an internal linking sprint from resource pages to solution pages to drive high-intent qualified traffic down the funnel. Audited to find conversion rate optimization opportunities and implemented them across the website.
