Open-Source Automation Platform SEO Case Study
37.93%
Increase in organic search traffic
73.68%
Increase in organic search impressions
35%
Increase in revenue from organic search
Challenge
Goal for the client was to merge multiple websites into one while replatforming to a more SEO-friendly CMS.
Objectives
Remove redundant pages that no longer make sense without losing organic traffic.
Audit the website before and after migration to ensure it is running without any technical SEO issues.
Ensure the website doesn't lose any organic visibility after the website migration process.
Align with the internal development and marketing team on the choices made
Strategy
We did a technical SEO audit, and a 1-to-1 redirect map for the websites to merge and cleaned up thousands of pages that were either redundant or duplicate. We fixed the technical SEO issues during the migration and after to ensure website doesn't lose organic visibility across any of the key pages. We monitored and applied quick optimizations for the key pages. Ran workshops with the client on the future SEO strategy, created and executed a content plan to grow the organic traffic for the client.
