Consumer Intelligence Platform SEO Case Study
66.9%
Increase in organic search traffic
47.6%
Increase in organic search impressions
105%
Increase in MQLs from organic search
Challenge
The client wanted to create a content program aligned to the ICP and customer journey and increase qualified organic search traffic that converts to marketing qualified leads (MQLs) which then can translate to revenue from organic search.
Objectives
Audit the website and implement page optimizations to re-align the content to ICP and customer journey
Fix technical SEO issues to build a strong foundation
Build a content pipeline for new content that aligns to customer journey
Execute the content strategy and build qualified organic search traffic
Strategy
Created a buyers' journey intent map with BOFU, MOFU and TOFU content topics. Supported the client with content creation by providing content briefs. Implemented page optimizations by providing page optimization outlines to the in-house content team. Audited the website for technical SEO issues and partner with the web dev agency for the execution and the recommended fixes. Helped the clean turn organic search into a dependable customer acquisition channel. Completed a CRO audit and mapped CTAs strategically to improve conversions from organic search traffic.
