Challenge
Increase qualified organic search traffic, marketing qualified leads and revenue.
Objectives
- Create an SEO growth strategy that prioritizes qualified traffic
- Increase qualified organic search traffic
- Increase leads and revenue sourced from organic search
- Improve and fix technical SEO
Strategy
Created SEO Opportunity audit to highlight content opportunities throughout the website. Created user journey intent map and execute the content creation plan to increase qualified organic traffic that is looking for solution provided by the client. Created a page optimization pipeline and implemented page optimizations across key pages within striking distance to improve organic traffic from existing assets. Fixed technical SEO issues holding back the visibility of the website in search results.
